I had an idea to sell socks online.
After noticing a gap in the market where Alpaca was primarily sold as a luxury item or used for high-performance sports, I thought, there could be an opportunity to bring Alpaca socks to everyday wear - the daily routine.
I found a manufacturer in Peru, where some of the world's best Alpaca fibre is produced, and ordered some sample socks to try for myself. And now I understand the hype - they are soft and feel like you are being treated every single day. Being an Alpaca blend, they are also functional for everyday wear.
I knew there was something to explore - so I've started with The Everyday Crew Sock and then I will add in The No-Show Sock, The 9-5 Sock, The Tradie Sock and The Weekend Sock.
Arthur Frank